James Blunt uses his fans' shame to his advantage in hilarious ad for his new album

Classic Blunt.
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James Blunt uses his fans' shame to his advantage in hilarious ad for his new album
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James Blunt fans, despite what you might think, you're not alone.

In the video above, James Blunt utilizes the secretive (and sometimes embarrassing) nature of being a Blunt music fan to his advantage in a hilarious ad for his new album, The Afterlove. People sit in quiet circle in what appears to be a support group. As one woman struggles to speak, Blunt reveals himself next to her and says, "It's OK, Claire. We're all James Blunt fans here."

He gets it -- being a fan of his music isn't something you advertise in your Tinder profile. Despite your embarrassment, James Blunt wants you to know he and his music will always be there for you.


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