Imagine walking home from a late day at work and spotting your son on the side of a building talking about how he wishes you spent more time with him.
That's what Lego just pulled on a dad in Taiwan when it put his 6-year-old son, Hsiao Feng, on a 100-metre screen outside the Taipei Arena stadium, and rolled the tape just as the father walked by after work.
Lego told Mashable Hsiao Feng was selected after the company put out a casting call in Taipei for the role. It claims that Hsiao Feng's mother brought him for the audition, and worked with the firm to keep the marketing stunt from his father.
The ad agency also had to get intel on Hsiao Feng's father, so its people watching him could figure out when to trigger the reel.
Lego said: "Asian workers clock some of the longest working hours in the world."
Maybe after this, Hsiao Feng will get a little more Lego time with dad.
