In this week's episode of Throwback Tech, we take a look at the Swatch Beats watch that never caught on. The Swiss watch company's invention runs on Internet time, but no it wasn't referring to how much time you spent on reddit. Instead of dividing the virtual and real day into 24 hours and 60 minutes per hour, the watch divides the day into 1000 "beats," with each beat measuring one minute and 26.4 seconds. Very easy to see why it didn't catch on.
Mariya Abdulkaf
A lover of satirical debate, wine and a good bowl of guac. Originally from Ethiopia, Mariya received a B.A. from Vassar College, where she studied international relations, with a regional focus on the Middle East and concentrations in political science, history and film.
