Velcro puts out music video begging you to stop calling those Velcro fasteners 'Velcro'

Somehow, "hook and loop" just doesn't have the same ring to it.
 By 
Victoria Ho
 on 
Velcro puts out music video begging you to stop calling those Velcro fasteners 'Velcro'
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Velcro's legal team really really needs you to stop calling those Velcro-type fasteners Velcro. Because it's infringing its trademark, and making its lawyers cry.

In fact, Velcro is so desperate to get the word out that it's put out a music video explaining that the proper name for "velcro" is hook and loop fasteners. Catchy. It's also got an email address set up at [email protected], so you get the point.

For what it's worth, we're pretty sure Xerox, Chapstick, Band-Aid and Google feel your pain, Velcro.

Mashable Image
Victoria Ho

Victoria Ho is Mashable's Asia Editor, based in Singapore. She previously reported on news and tech at The Business Times, TechCrunch and ZDNet. When she isn't writing, she's making music with her band


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