Apple rounded up iPhone users' best videos for new ad campaign

When Apple's advertising team isn't busy speeding down seaside highways with DJ Khaled or knocking Taylor Swift off of treadmills, they often turn to the talent of artistically inclined iPhone owners all over the world.

The Cupertino company released a series of short ads on Monday that draws from some of the best iPhone videos shot by its millions of users.

The eight, 15-second vignettes -- the latest installment in Apple's ongoing user-farmed "Shot on iPhone" ad campaign -- encompass everything from hippos bobbing to EDM beats to idyllic summer beach scenes to stop-motion penguin parties. 

Apple started the award-winning campaign last year as a way to show off the creative capabilities of its high-definition cameras and suite of software tools. 

Its most recent video before now was a user-created ad that Apple ran last month on Mother's Day. 

The latest batch comes as Apple begins rolling out a new creativity-focused version of the Genius Bar to some of its biggest retail stores in a bid to teach people more about how to use their Apple products for photography, film and music.   

The campaign seems to represent one of two prongs in Apple's recent advertising strategy, the other being a slew of A-list cameos and pop-culture references meant to promote services like Apple Music and Apple TV.

Watch all eight of the videos below:

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