The 5 most excessive tech displays we saw on Day 3 of CES

Day one at CES 2017 had us thinking about how we see the world. Day two was all like, WTF? After day three, we had just one simple question for a few of the presenters: Do you think that might have been a little much?

It's not that excess is always a bad quality. I can think of plenty of things I could never have enough of, like battery life, mobile data or — outside the tech world — breakfast foods. As the old saying goes, you can never have too much of a good thing.

These presenters and products weren't all necessarily bad or even wrong to go over the top — they just did so the most noticeably. Here's the most excessive tech from the third day of CES.

1. Big, trolling non-reveals

They can get old and be more than a bit over-earnest, but keynote presentations and slick video reveals of products and marketing campaigns are a (mostly) necessary aspect of CES and the tech industry. So when both Tinder and American Greetings effectively trolled the conference by rolling out showy-looking reveals only to point to their basic services, it was an excessive, if not clever, joke on all the other companies at the show.

Tinder remotely dropped a video about its brand new VR experience — meeting and talking to a person IRL.

But American Greetings (yes, the card company) took the cake. The company scheduled its own press event and even touted an appearance by actor, comedian, raconteur and all-around stud Nick Offerman to reveal "a device like no other" — a paper card.

We can't be too upset with them though, because Nick Offerman is awesome.

2. Razer deciding it's too much for just one screen

Razer's two big splashes at CES were the best kind of excess, pushing the limits of computer screens way beyond their traditional borders.

Project Valerie, a supercharged laptop, has not one, not two, but three 17.3-inch 4K screens squeezed into a (relatively) portable notebook. If you weren't counting, that's 12K.

Project Ariana is a ceiling-mounted projector that throws the display of your computer screen to the wall, projecting an extended field of view around the traditional central display for a more immersive gaming experience. It dominates the whole room.

Awesome? Yes. Excessive? Definitely.

3. Massive race car massage chairs

Remember when you were a little kid and everyone wanted a race car bed? The Bodyfriend is looking to play on the same appeal — but it's a $10,000 massage chair.

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Nobody's ever going to turn down a massage, but that super-futuristic design aesthetic doesn't look like it will complement the living room decor of its very small, very rich customer base.

4. A wearable subwoofer for dropping the bass

Wearables have hit a bit of a rough patch lately, with consumers hungry for useful, applicable daily functions beyond just basic fitness tracking and push notifications. But German startup Lofelt's Basslet wristband has a function likely in a league of its own: a wrist-worn body subwoofer.

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It connects to your phone and vibrates on your skin to the rhythm of the song you're listening to. That's it. No display, no notifications — not even a step counter. We know some people really want to feel the beat — but isn't this a bit much?

5. A touchscreen... on headphones.

The Vinci smart headphones are undeniably cool, offering internal storage for standalone listening along with a slew of other functions like voice commands, noise cancelling, fitness tracking and wireless charging.

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But a touchscreen display on one of the earpads? That's pushing it a bit. We love the idea of taking our phones out of the music equation, freeing up precious space for more apps — but showing off our playlists to everyone else out in the world is just too much.