Hallmark competitor Facebook is back at it with Valentine's Day cards
What better way to say "I love you" than with a Valentine's Day card on Facebook?
Beginning February 13, you'll see a message from Facebook wishing you a Happy Valentine's Day. You will then have the option of sharing a card on a friend's Timeline or, if you're kind of sad, your own.
The cards were created by a team of Facebook artists and illustrators from New York and London "who have incorporated a mixture of styles to capture the many things Valentine's Day could mean to you," the social network said in a statement about the update.
The Valentine's Day cards are the latest in a long string of personalized greetings on Facebook. In a push to make Facebook feel more warm and caring, the company has been rolling out several experiences around events like the "Year in Review", Chinese New Year and its own birthday, coined as "Friends Day."
There are also Valentine's Day themed Messenger filters, for those who care.
Facebook wants to be the first and foremost platform on which you share your life. The company said that Facebook is "the first stop when we've experienced a major life event" and that on Valentine’s week last year, there was a 25 percent increase in engagement around life events compared to the prior two weeks.
And it's not just engagements. Facebook, which at times seems more interested in my love life than my nosy Indian aunts, has every romantic aspect covered. Need a break from an ex? Facebook's got you covered. Facebook even teaches brands how to capitalize on your recently single status. And if you want to be old school, you can always just post something cheesy on your loved one's Timeline.
"The intention is really to reach people where they are," Alicia Dougherty-Wold, content strategy lead at Facebook, told Mashable last year. "If they are celebrating and if it’s a meaningful moment in a particular country or globally, we want to be celebrating with them."
UPDATE: Feb. 10, 2017, 3:13 p.m. EST This article has been updated with additional detail about how the cards are made.
Topics Facebook Social Media
Freia Lobo wrote about Tech News for Mashable in NYC. You can follow her on twitter at @freialobo
