Line will launch animated Singapore sticker set to celebrate the country's 51st birthday
SINGAPORE -- Japanese messaging app Line has kicked off celebrations for the island nation's 51st birthday with a brand new animated sticker set coming.
Singapore's National Day falls on Aug. 9 and commemorates its independence from Malaysia in 1965. This is not Line's first Singapore-themed sticker set, but is the first edition to be animated.
Called "Happy National Day, Singapore", the stickers feature the adorable Line Friends characters Brown, Cony and Sally in what can only be described as truly Singaporean scenarios.
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In one sticker, the mascots are playing Singaporeans' fave sport: soccer. The country's very own mascot, the Merlion, also makes an appearance in this set of stickers.
Of course, nothing would be truly Singaporean without some Singlish added into the mix. Singlish is the country's creole that mixes ethnic Chinese and Malay loanwords into the English language.
Some of the Singlish words used in this version include: "makan" (eat) and "steady" (affirmative).
This sticker set is available to be downloaded for free from July 26 to Sep. 25.
Last week, Line's IPO in New York set the record for 2016 as the largest tech IPO so far, valuing the company at more than $9 billion. The company's achievement has been attributed to the overwhelming popularity of its stickers.
Aside from stickers, Line also does crossover collaborations with global brands such as Missha, Uniqlo and L'Occitane.
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