Milo Ventimiglia talks about Crock-Pot backlash and honestly, it's perfect

This Is Us has successfully ruined Crock-Pots for the world, and the cast is starting to feel a bit guilty.

The slow cooker's brand went up in flames when viewers learned the Pearson family house burned down after a faulty slow cooker started a fire in the kitchen. Though Jack made it out of the fire alive he later died from a heart attack caused by excessive smoke inhalation, so the Crock-Pot was still technically to blame.

Now, Milo Ventimiglia, who plays the beloved Jack, is doing his best to control the damage, tirelessly explaining to the world that not all Crock-Pots are deadly.

"I mean you know everything that we had, had written about that episode was 'slow-cooker,'" Ventimiglia told TheWrap on Monday. "It’s always been slow-cooker. It always will be slow-cooker. It’s unfortunate the assimilation to a well-known, well-loved, even by me personally-owned product, by the community online.”

As for the brand backlash, Ventimiglia said, "It was unfortunate and I think regardless of any kind of fault of anyone’s own, we were aware of the impact and that’s something that’s very true to our core on the show."

The actor recently scrambled to make a promo in attempt to clear Crock-Pot's name before the Super Bowl, promoting the hashtag #CrockPotIsInnocent.

"We’re aware of the impact and we hope to never create pain or upset … but if we’re in a position to turn the car in a different direction, which we were with that Crock-Pot video, it’s like, ya — it’s easy for us to do."

"It’s me learning a handful of lines, which I do on a daily basis. And it’s [creator Dan Fogelman] picking up some footage of me doing that," he explained, saying he was happy to help. "And if it helps release a little bit of pressure from, like I said, as beloved a company as Crock-Pot is by a lot of people, me included, then of course, it’s always worth it.”

Ventimiglia also showed his love for Crock-Pots in a recent interview with Esquire, sharing a lot of slow cooker-related info about his personal life.

When asked if he owns and uses a slow cooker, Ventimiglia said, "Yes, I do. Is it unplugged? Yes, it is." In fact, the actor has not one, but two of the kitchen appliances. "I have a Crock-Pot, and I have an all-clad slow-cooker—I have two different ones. The all-clad is larger, for maybe a gang of people, and my Crock-Pot’s a little smaller if I’m just making something for myself. I have a slow-cooker cookbook—like, it’s legit, it’s no joke."

Ventimiglia then admitted he's a sucker for a "really nice lentil stew," sharing that like the Pearson's, his own family has made great memories around their Crock-Pot.

"When I went to my mother and father’s house for Christmas, I walk in the door and I go right into the kitchen, no one’s around, and the first thing I see is a slow-cooker making chili," Ventimiglia told Esquire.

"And I had just filmed all of that! I was like, You gotta be kidding me. This is weird. I took a picture and sent it to my whole cast. So yes, I enjoy the heck out of a good slow cooker. Crock-Pot is innocent!"

There you have it folks. The guy loves Crock-Pots almost as much as we love Jack.

So if Ventimiglia — whose character quite literally perished at the switch of a slow cooker — can find forgiveness in his heart, do you think perhaps you can, too?