Mufgel: The food trend that proves we've gone too far, guys
Croissants have hogged the pastry hybrid spotlight for years now, and bagels have had enough.
The mufgel is here to stake the bagel's (and muffin's) spot in the mashup-food pantheon.
Created by the same mad genius behind rainbow bagels, Scot Rossillo, these muffin-y bagels were inspired by a radio commercial making fun of viral food trends. The commercial actually calls the mufgel by name and Rossillo made the joke an indulgent reality on July 23 at The Bagel Store in Williamsburg, Brooklyn.
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Only 42 of these beauties are made per day and at $3.50 per, they sell out each day, store manager Scarlen Espinal tells Gothamist.
Varieties change often and have included (cream cheese choice is a suggestion, not a rule) mozzarella pizza with sundried tomato cream cheese, Fruity Pebbles with Funfetti cream cheese and chocolate chip with Oreo cream cheese.
Social media is starting to feel the mufgel love.
The logical next step is to grab a mufgel for breakfast and wait for the cornza, the corn dog-pizza hybrid to make its lunchtime debut.*
*That's a joke. There is no such food called the cornza...for now, at least.
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Sarah Spigelman Richter is a contributor to Mashable's Food channel. Sarah covers everything edible, from the food industry to D.I.Y. recipes. She was previously the community manager for Tastemade NYC and her writing has been seen on The Today Show's food blog, Refinery 29, the Food Network, and Gothamist. She has also developed recipes for Tabasco and other nationally recognized brands and has blogged for 5 years at "Fritos and Foie Gras." Sarah is obsessed with "Orphan Black" and chili-cheese Fritos and is still depressed that Loehmann's closed.
