Snapchat pushing for more AR with latest reported purchase
If the reports are true, your next Snapchat filter could include an even better dose of augmented reality -- and might make online shopping even easier.
An Israeli business news site, Calcalist, reported on Christmas Day that Israel-based start-up Cimagine Media has been purchased by the disappearing photo app in a $30- to $40 million acquisition.
Cimagine uses AR in the retail space by allowing customers to "place" a piece of furniture or an appliance in their home to see how it would look before purchasing. As VentureBeat reported, this could be a push for Snap to get into commerce and shopping through its app.
Cimagine claims on its website to have the world's first augmented showroom, perfect for indecisive shoppers that just don't know if the teal or the taupe couch is the way to go.
Reached for comment by Mashable, Snap had nothing to say about the reported acquisition.
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Mashable also reached out to Cimagine about the deal, but has yet to hear back from the company.
Topics Augmented Reality Snapchat
Sasha is a news writer at Mashable's San Francisco office. She's an SF native who went to UC Davis and later received her master's from the UC Berkeley Graduate School of Journalism. She's been reporting out of her hometown over the years at Bay City News (news wire), SFGate (the San Francisco Chronicle website), and even made it out of California to write for the Chicago Tribune. She's been described as a bookworm and a gym rat.
