Taylor Swift lip syncs and dances around her home like a boss in new Apple ad
Taylor Swift believes in a thing call marketing.
America's sweetheart -- and now America's greatest corporate sponsor -- lip syncs and dances around her home (or something like it) to the 2003 hit "I Believe In a Thing Called Love" by The Darkness for the latest in a never-ending series of Apple ads.
The tagline for the new commercial, released Tuesday, is "Dance like no one's watching." And by no one, she means everyone.
You May Also Like
This Tweet is currently unavailable. It might be loading or has been removed.
Swift famously clashed and then made peace with Apple over payments to artists for its new streaming music service, Apple Music.
Some key takeaways from this new commercial:
1. Taylor Swift fans will support her in anything she does, even making commercials.
2. Swift and/or Apple clearly know their audience with these commercials: 20- and 30-somethings with disposable income who came of age with The Darkness and Jimmy Eat World and just want to close their eyes and dance like they're back in their ratty old dorm — even if it's actually an upscale contemporary home.
3. At least this time, she doesn't fall on her face.
4. Judging from the books on the table, Swift (or the agency behind the video) is apparently a fan of the paintings of Hans Richter and sculptures of Marino Marini.
5. Hello The Darkness my old friend. I've come to get your song in my head again.
Have something to add to this story? Share it in the comments.
Topics Apple
Seth Fiegerman was a Senior Business Reporter at Mashable, where he covered startups, marketing and the latest consumer tech trends. He joined Mashable in August 2012 and is based in New York.Before joining Mashable, Seth covered all things Apple as a reporter at Silicon Alley Insider, the tech section of Business Insider. He has also worked as a staff writer at TheStreet.com and as an editor at Playboy Magazine. His work has appeared in Newsweek, NPR, Kiplinger, Portfolio and The Huffington Post.Seth received his Bachelor of Arts from New York University, where he majored in journalism and philosophy.In his spare time, Seth enjoys bike riding around Brooklyn and writing really bad folk songs.
