Vine creator is working on a 'follow-up to Vine'
Ever since Twitter pulled the plug on the Vine social network and left us with a sputtering Vine Camera, bereft fans has wondered what to do with all the extra time on their hands.
They may soon have their answer.
Vine co-creator Dom Hofmann tweeted on Thursday afternoon that he's preparing to work on a "follow-up" to the beloved 6-second, infinitely looping app. And he's doing it in response to, perhaps, calls from the legions of devoted Vine creators.
"I've been feeling it myself for some time and have seen a lot of tweets, dms, etc," tweeted Hofmann.
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At its peak, Vine had, according to one report, 200 million active users, but average Twitter users never really took to using the app. With its animation tools and six-second limit, Vine primarily appealed to creatives. For a time, some of the best comedy in social media could be found in those six second loops. Brands, too, fell in love with the format and hired many of Vines most talented animators to create some awesome six-second spots. Vine's influence in short-form media is a lasting one as networks recently introduced six-second commercial breaks.
Yes, Twitter did leave us with a Vine Camera app, but no destination, besides Twitter, where we could share our creations. This kind of content demands its own gathering place.
Which brings us back to Hofmann's cryptic tweets. After announcing he was working on a follow-up, Hofmann deflated expectations a bit.
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Hofmann's Vine 2.0 or "Mine" or whatever he calls it, will not interfere with his work at Byte, which created the briefly popular Peach app, along with the art app Byte and the emoji-based Music Maker. And since he's funding the work himself, things could go very slowly. Put simply, the second coming of Vine may be a long-time coming.
That's okay, though. We're so excited about the possibility of a Vine-like app and social network where we can view, create and share our six-second videos -- even if it's not called anything like "Vine" -- that we created an old-school vine to celebrate.
We'll post this on Twitter so you can share it around, too, and encourage Dom Hofmann to get to work.
Topics Vine
Lance Ulanoff was Chief Correspondent and Editor-at-Large of Mashable. Lance acted as a senior member of the editing team, with a focus on defining internal and curated opinion content. He also helped develop staff-wide alternative story-telling skills and implementation of social media tools during live events. Prior to joining Mashable in September 2011 Lance Ulanoff served as Editor in Chief of PCMag.com and Senior Vice President of Content for the Ziff Davis, Inc. While there, he guided the brand to a 100% digital existence and oversaw content strategy for all of Ziff Davis’ Web sites. His long-running column on PCMag.com earned him a Bronze award from the ASBPE. Winmag.com, HomePC.com and PCMag.com were all been honored under Lance’s guidance.He makes frequent appearances on national, international, and local news programs including Fox News, the Today Show, Good Morning America, Kelly and Michael, CNBC, CNN and the BBC.He has also offered commentary on National Public Radio and been interviewed by newspapers and radio stations around the country. Lance has been an invited guest speaker at numerous technology conferences including SXSW, Think Mobile, CEA Line Shows, Digital Life, RoboBusiness, RoboNexus, Business Foresight and Digital Media Wire’s Games and Mobile Forum.
