YouTuber Connor Franta's clothing line is headed to Urban Outfitters
LOS ANGELES -- Apparel from YouTuber Connor Franta's lifestyle brand Common Culture will soon be sold at Urban Outfitters.
Franta, 24, announced the partnership on YouTube Friday.
As part of the deal, the retailer will distribute five exclusive pieces from the clothing collection including a T-shirt, a sweatshirt, a hoodie and two baseball hats. They will be available for purchase at eight brick and mortar locations.
You May Also Like
Proceeds from the collection, which launches on Nov. 29, will benefit nonprofit GLSEN, which champions safe and affirming school systems for LGBTQ individuals.
“I’ve been a big fan of the brand for so long,” Franta said in his announcement video. “I’m just excited to hopefully crossover audiences and see if people take to the Common Culture clothing that don’t already know of it.”
“I’m just excited to hopefully crossover audiences and see if people take to the Common Culture clothing that don’t already know of it.”
Franta already has an impressive resume. He wrote a book, participated in a presidential debate, launched a music label, run his own camp and released a subscription service that offers paying customers a 12-ounce bag of premium coffee beans on a bi-monthly basis.
Franta shared his excitement about the news on Twitter.
Urban Outfitters also chimed in.
The retailer also tweeted that Franta will have meet and greets at locations in Los Angeles, Austin, New York City and Minneapolis.
Franta said in his video announcement that he hopes the partnership eventually expands to include more stores.
Topics YouTube
Saba was a Los Angeles-based reporter who covers all things digital entertainment, including YouTube, streaming services and digital influencers. Prior to that, she spent two years at the Los Angeles Times covering entertainment for the Calendar and Company Town sections. Saba grew up in Santa Monica and graduated from Boston University with a B.S. in journalism and B.A. in political science. When not reporting, she is usually binge watching shows online or looking for new coffee shops to frequent.
