Watch Daniels pitch Alama Drafthouse a bonkers PSA

The message: don't be this guy
 By 
Belen Edwards
 on 
A pink-tinted image of two men laughing while sitting down, with the words "don't talk, don't text, enjoy this movie" written between them.
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"Daniels" — the name of director team Daniel Kwan and Daniel Scheinert — are here to tell you why you shouldn't text and talk in movie theaters. And since they're the minds behind Everything Everywhere All at Once and Swiss Army Man, this PSA is a delightfully wild ride.

Theater chain Alamo Drafthouse asked Daniels to pitch them an idea for a "don't talk" PSA that they could produce and show before movies. Their idea couldn't be fully produced (you'll see why), but illustrations by Andrew Cherry bring the whole thing to life. The PSA involves a texting intervention, a Ratatouille-style flashback, a dog named iPhone, and a former President of the United States.

So please, don't talk or text while enjoying a movie in a theater. You never know what might happen.

Topics Film

A woman in a white sweater with shoulder-length brown hair.
Belen Edwards
Entertainment Reporter

Belen Edwards is an Entertainment Reporter at Mashable. She covers movies and TV with a focus on fantasy and science fiction, adaptations, animation, and more nerdy goodness. She is a member of the Critics Choice Association and the Television Critics Association, as well as a Tomatometer-approved critic.


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