Women are always saying sorry, but how often do we really need to? To celebrate International Women's Day, Freeform is bleeping the word 'sorry' to encourage women to stop apologizing when they don't need to.
From 11 a.m. to 11 p.m. EST, Freeform will edit out nearly 50 utterances of "sorry" on shows including grown-ish, The Bold Type, and Alone Together. According to a network press release, this is to encourage women "to be unapologetically bold, daring, confident and powerful. In the spirit of International Women’s Day, Freeform is encouraging its viewers to raise their voices for equality."
Additionally, a #NotSorry meter on Freeform will track the bleeped sorrys while the network tracks social media responses to the hashtag.
We have to hand it to Freeform, a network that's already telling stories about diverse and complicated women, in taking the extra step this International Women's Day. We're s*rry no one thought of it sooner.
Topics Disney
