Amazon increasing its private-label products, report says

Online retail giant Amazon is planning to dramatically increase the private-label products it will be offering to consumers in the next few weeks, according to a report by the Wall Street Journal. 

Products ranging from laundry detergent to baby food to perishable foods like nuts and coffee will soon be available on Amazon under a variety of in-house brand names, including Happy Belly and Mama Bear, according to the report. 

There's one catch, though: according to the report, the new products will -- at least initially -- only be offered to Amazon Prime subscribers. 

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This isn't the first time Amazon has waded into the private-label business. At the end of 2014, the company launched its Amazon Elements diaper product but was soon forced to cease sales due to "design" issues (only their diaper wipes are still available).

There have been other in-house misfires for Amazon, like the peer-to-peer payment platform Amazon WebPay and the high-profile failure of the company's Fire phone just a year after its launch. 

The new report coincides with the release of the company's customizable edition of its popular Dash Button. And if you include Amazon's Echo, Tap, and Dot devices, plus the Amazon Fresh grocery delivery service, the company will have a range of popular convenient shopping products on which to push these new in-house products. 

Amazon declined to comment on the report in a request for a statement from Mashable.

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